Companies & Divisions


Part of the group’s heritage comes from the existing family business; which was established by the current Founder and CEOs father, which is now managed by his sister. This sector of the group focusses on marketing and distributing some of the biggest baby brands on the market to both trade accounts and consumers direct. So successful has the growth in recent years been that the wholesale division is not only the largest and most modern on-line baby and nursery wholesalers in the industry but also boasts numerous industry awards.

Baby Brands Direct

Baby Brands Direct is a trade website for retailers within the nursery, pharmacy and gift industry for easy purchase of leading International and UK baby and nursery brands for their store. ..

Babycity is a consumer website specialising in providing a wholesome offering of leading baby brands and products for parents with newborn babies up to the age of 3yrs. ..

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